Website redesigns take on many shapes and sizes. When a Houston oil and gas company recently wanted to refresh its website, our digital guru and branding specialist envisioned a clean structure with a powerful story to move buyers through the brand journey.
OLD WEBSITE DESIGN
The existing content footprint did not tell the company’s full story, nor was it mobile responsive.
It required new brand messaging and an overhauled look and feel, including a fresh logo and color scheme, to convey a sense of professionalism and personality about this pipeline integrity company and its storied 30-plus year history.
We discussed building out the story from a four-page site to a 10-page experience including a fully SEO’d site that linked to social media accounts we would establish to help build the brand story.
After a lengthy brand messaging session, we established a strong messaging hierarchy to bring the sales strategy to life.
The modern, fully responsive site set itself apart from the competition with complete brand messaging, including a captivating value proposition across the banner image conveying immediately to their desired buyers the specialized problems they solve and how they are different.
Inner pages offer audiences a clean layout detailing the value of its products and services while sharing the important history of it’s journey from idea to ground-breaking permanent pipeline integrity solution.
The new site also includes crucial data capture through Google Analytics to track the top keywords through Google and Yahoo!/Bing.
These pieces of data will help the client know how and where buyers seek them, which feeds into their social media and email marketing strategies.